Platinum is Rare:
Platinum is 35 times rarer than gold. It is found in scarce amounts in very few places in the world. In fact, all the platinum ever mined would probably not fill your living room. A platinum wedding ring or band is rare, distinctive, and exclusive. More than one ton of platinum must be mined to create a single platinum ring!

Platinum is Pure:
Platinum’s purity gives it a beautiful white luster. It is usually 95% pure (18 karat gold is 75% pure). The high level of purity ensures that your platinum wedding ring will not fade or tarnish. Your platinum ring will look the same 50 years from now as it does today. The purity means that your platinum wedding band is hypo allergenic, which is great for people with sensitive skin. Here is a good page that demonstrates and explains the purity of platinum rings

Platinum is Eternal:
Platinum’s weight and density make it more durable than other metals. This means a platinum wedding ring is perfect for a lifetime of everyday wear. Unlike gold, platinum does not wear away. A platinum wedding band or ring will hold precious stones securely. Unlike other metals a scratch on a platinum ring is only a disbursement of the metal, so it does not lose weight or volume. Platinum wedding bands remain eternally the same.

Platinum is Versatile:
Even with its density and strength, Platinum is so versatile and pliable that a single gram can be drawn into a fine wire over a mile long! This versatility allows jewelers to produce amazing mesh platinum wedding rings that could not be made with other metals.
Mans platinum wedding bands and womens platinum wedding rings are the ultimate expression of love because of their rarity, beauty, purity, and individuality.

Platinum and diamonds:
Nothing accents a diamond like a platinum wedding ring. The beautiful white luster complements a diamond and nmakes it appear more of a cleaner white color. The strength of a platinum ring holds the gem gently but firmly, ensuring the eternal beauty of your platinum wedding ring.

The appeal of platinum:
Platinum wedding bands appeal to many couples because of their elegant understatement and simplistic beauty. Whatever your personal style, a platinum ring can be designed to suit your taste. Platinum wedding rings outlive whims of fashion, and are always in style. A platinum ring is beautiful to wear as well as look at. Weighing nearly twice as much as gold, it gives a real feeling of beauty and value. Although platinum wedding bands are becoming more popular, they are still much rarer than gold, and only exceptional people wear them.

Platinum for men:
Platinum is not just for women. Mans platinum wedding bands are becoming more and more popular. Its cool, subdued look mirrors the male psyche: strong, imposing, discreet, and elegant. A platinum band is perfect for the strong, confidant man, showing off his understated taste and elegance. The heavy gold ring is a thing of the past; the confidant man does not need such in-your-face jewelry to promote his power of personality. A platinum band will do just fine.

The advantages of platinum:
The advantages of platinum wedding rings are many. The techniques of working platinum are well developed. It can be heated and cooled many times without the tarnishing or hardening effects seen in gold alloys. Even the slenderest parts of a platinum ring will always keep their shape, allowing the jeweler a freedom to create styles not possible with other metals.